LLM Traffic vs. Organic Search: Which Converts Better?

AI traffic is on the rise, but is it more valuable than traditional search? A new study says no.

LLM referrals convert at nearly the same rate as organic traffic but make up less than 1% of sessions. Organic search still dominates both in volume and reliability.

Watch this quick video from Welton Hong to learn why organic still matters and how to optimize for both AI and search discovery.