The Hidden Timeline Behind Home Care Growth: Why Families Don’t Call Right Away

Understanding What Happens Before the Call

Most home care inquiries don’t happen the moment a family discovers an agency.

Before they reach out, families are often researching options, reading reviews, comparing providers and discussing care decisions with loved ones.

This workshop explores the hidden timeline behind home care growth and why understanding the family decision journey can help agencies better support long-term success.

In this session, Holly Rehbock and Dr. Lori Eberly share practical insights on:

• Why families rarely call the first time they discover an agency
• What families are doing during the research and comparison process
• The trust signals that influence decisions before the first conversation
• Why visibility matters throughout the decision journey
• How agencies can stay top-of-mind until families are ready to take action

Whether you’re watching for the first time or revisiting the material, this session offers valuable insight into how families make home care decisions and what influences them long before the phone rings.