Stop the Scroll: Social Media 101 for Home Care Agencies

A Clearer Way to Approach Social Media for Home Care

Social media often shapes quick impressions before families, caregivers or referral partners ever reach out.

This workshop explores how home care agencies can create content that feels more intentional, more engaging and more connected to the people they serve.

In this session, Savannah Evanoff shares practical guidance on:

• Creating a social media voice that reflects your agency
• Using content pillars to make posting easier
• Building posts around storytelling and audience connection
• Understanding why engagement matters more than follower count
• Reviewing performance to guide future content decisions

Whether you’re watching for the first time or revisiting the material, this session offers a practical framework for making social media feel more manageable and purposeful over time.