How Home Care Agencies Should Really Be Using Facebook

A Clear, Practical Look at Facebook’s Role in Home Care

Facebook is often one of the first places families visit when they’re learning about a home care agency. Long before they call, they scroll, observe and form an early sense of trust.

In this session, Welton Hong walks through how Facebook fits into the larger picture of home care marketing and visibility, helping agencies understand what actually matters to families and adult children during the decision process.

Topics covered include:

• The real role Facebook should play in home care marketing
• What families and referral partners actually notice on agency pages
• What types of content build trust and engagement—and what to avoid
• When boosting posts and using Facebook ads makes sense to support inquiries over time

Everything shared is based on real-world experience working with home care agencies nationwide.

Whether you’re watching this workshop for the first time or revisiting it later, the goal is clarity—so Facebook feels more intentional, more manageable and better aligned with how families actually make decisions.