Why Home Care Agencies Should Take a Closer Look at the Society of Certified Senior Advisors When families call a home care agency for the first time, they usually aren’t looking only for caregivers. They’re looking for answers. Should Mom stay at home? What benefits are available? Is assisted living the next…
Read MoreFrom Federal Attorney to Home Care Entrepreneur: Why Jeff Pitts Bet His Future on Caregiving When Jeff Pitts, 42, was a federal attorney in Washington, D.C., he managed risk on government acquisitions worth more than $60 billion annually. He advised senior leaders, worked in the White House, and…
Read MoreFrom Hamburger University to Home Care Excellence: How Kara Fairhurst Built a Powerhouse Business In the competitive Illinois home care market, many agency owners struggle to gain traction. Yet Kara Fairhurst generated $1.2 million in revenue during her first year in business — an achievement never seen in…
Read MoreHow Hellohire Is Helping Agencies Win the Race for the Best Caregivers Ravin Shah didn’t set out to build a company for home care. In fact, by his own admission, Hellohire’s origin story runs “kind of backward.” “We built this product for retail, hospitality and call centers —…
Read MoreFrom Grief to Growth: How One Family’s ALS Journey Inspired a Home Care Entrepreneur At 15 years old, Kyana Wilkinson wasn’t thinking about entrepreneurship, health care leadership, or owning a business. She was watching her father battle Amyotrophic Lateral Sclerosis, commonly referred to as ALS. The experience of…
Read MoreBecky Reel: Building Home Care with Heart, Systems and Scale When Becky Reel talks about home care, she doesn’t begin with market share, payor mix or EBITDA. She begins with her grandfather. His death following what she describes as neglect in a nursing home altered the trajectory of…
Read MoreFrom Missed Calls to Safer Care: Why Marjorie Ivy Founded SerVoiceX There was no single, aha moment that led Marjorie Ivy to start SerVoiceX earlier this year. “It started with my own caregiving agency experience,” she said. “I noticed how often important calls came in while I was already with…
Read MoreWhen Water Is Forgotten: Jelly Drops Bring Innovation to Hydration Caring for older adults — especially those living with memory loss, dementia, or other cognitive challenges — often involves paying attention to some of their basic needs, such as eating, taking medicine, and resting. Yet one need that’s…
Read MoreOpenAI’s Next Big Step: Ads in ChatGPT — And Why Home Care Leaders Should Pay Attention For more than a year, OpenAI has been sending increasingly clear signals that advertising inside ChatGPT is on…
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