Home Care Post Bulletin – July 2026

From Federal Attorney to Home Care Entrepreneur: Why Jeff Pitts Bet His Future on Caregiving

When Jeff Pitts, 42, was a federal attorney in Washington, D.C., he managed risk on government acquisitions worth more than $60 billion annually. He advised senior leaders, worked in the White House, and built what many would consider a dream career.

On paper, everything looked perfect.

In reality, Pitts was beginning to ask himself a difficult question: Do I want to spend the rest of my life doing this?

The answer would ultimately lead him thousands of miles from the nation’s capital to Colorado’s Western Slope, where he now owns and operates one of the largest home care territories in the Comfort Keepers system. Today, Pitts oversees a team of more than 200 caregivers serving seniors across approximately 12,000 square miles of rural Colorado.

The path from attorney to home care entrepreneur was anything but conventional. Yet his journey offers valuable lessons for anyone considering home care ownership — particularly operators serving rural communities where workforce challenges, geography and economics create obstacles that many urban agencies never face.

Read his inspiring story on the Home Care Post.

Why Some Home Care Agencies Convert Google Leads and Others Don’t

Welton Hong, the founder and CEO of Senior Care Marketing Max, was recently standing in the hallway at a home care conference when an agency owner approached him with a question he’s heard countless times over the years.

“What’s a good conversion rate for Google Ads?” he asked.

Before Welton could answer, the agency owner followed up with a frustration many home care professionals have voiced.

“The leads we’re getting from Google aren’t very good. Most of the people who call just want to know the hourly rate,” he said.

Welton nodded.

He’s had variations of this conversation dozens of times with home care agency owners across the country. The concern is understandable. Marketing isn’t cheap, and if you’re investing money in Google Ads, you want to know whether it’s producing results.

But as the two talked, it became clear that the real issue wasn’t the quality of the leads. It was the way the agency owner was measuring success.

The truth is, there is no standard conversion rate for Google Ads in home care. The answer depends on dozens of factors, many of which have nothing to do with the advertisement or keywords you’ve bid on.

That’s because Google Ads doesn’t operate independently. It functions as one piece of a much larger system. The ad may be what introduces a family to your agency, but everything that happens afterward influences whether that family ultimately chooses you.

Get insights into how to convert more leads into happy clients in this article Welton wrote for the Home Care Post.

How TAIO Is Helping Home Care and Home Health Agencies Eliminate Operational Bottlenecks and Scale Growth

For many home health and home care agency owners, growth can be both a blessing and a burden.

More referrals and a growing census should translate into greater revenue and market share. Yet for many agencies, growth exposes operational weaknesses that can quickly become barriers to success.

Intake teams become overwhelmed. Authorizations get delayed. Coding errors lead to denied claims. Administrative staff struggle to keep pace, and agency owners find themselves spending more time managing paperwork than focusing on patient care and business development.

That is the challenge that TAIO Home Health Outsourcing was built to solve.

Founded by Patrick “Exx” Maramara, Paolo Rodriguez and Emmanuel “Way” Victoriano, the Philippines-based business process outsourcing company provides end-to-end administrative support services for home care and home health agencies, allowing providers to reduce costs, improve operational efficiency and focus on caring for patients.

The three founders have a long track record of thriving in a corporate environment and also serving as consultants.

“We decided, why don’t we replicate that success in our own company and form our own BPO?” said Rodriguez, TAIO’s co-founder and chief growth officer.

The company launched in 2021 and quickly found its niche serving home care and home health providers in the United States.

Learn how the company is bolstering business operations for home care owners on the Home Care Post.

New Research Outlines the Promises and Risks of AI Use in Home Care

The National Council on Aging, the national voice for every person’s right to age well, has released a new research series examining the promises and risks of using artificial intelligence in home- and community-based care that helps older Americans and individuals with disabilities live independently.

Nearly 63 million family caregivers and more than 3.2 million paid home care workers provide personal care and support to individuals in the U.S. While demand for these services continues to grow as the population ages, persistent low wages and high turnover among home care workers threaten quality of care.

“When implemented well, AI can give home care workers more time to focus on people rather than paperwork,” said Nicole Howell, director of direct care workforce development at NCOA. “Yet at the same time, we must continue to invest in job training and quality to ensure a strong workforce that can deliver the care every person deserves.”

The three-report series, A New Era of Care, explains what AI is, where it is already being used in home care, and what safeguards are needed to ensure that the technology strengthens—but does not replace—the human touch of home care.

Read more on the Home Care Post.

Visiting Angels Announces 2026 National Caregiver of the Year

Visiting Angels, America’s choice in home care, is proud to announce Tiffany Moon of Visiting Angels Charleston, West Virginia, owned by Les DeFelice and Connie Nelson, as its 2026 National Caregiver of the Year.

Now in its seventh year, this award celebrates a caregiver who provides compassionate, professional support that helps seniors and vulnerable individuals remain safe, comfortable, and independent in their own homes. She was selected from more than 100 nominations submitted nationwide.

A caregiver with Visiting Angels since 2019, Moon was honored for her exemplary work and dedication to mentorship, guiding nearly 100 fellow caregivers through the program over the past seven years.

“Tiffany embodies everything Visiting Angels aims to demonstrate, namely compassion, professionalism, and providing a genuine human connection to our clients,” said Scott Parrish, president of Visiting Angels. “Her kindness and empathy are exactly what every family hopes to find in the person caring for their loved ones, and we’re happy to recognize her outstanding efforts.”

Read more on the Home Care Post.

Aaniie Advances Home Care Medication Management with Expanded Capabilities

On June 25, Aaniie announced significant enhancements to its Medication Documentation Record capabilities within Aaniie Care, the home care industry’s most complete AI-enabled platform. The expanded functionality delivers deeper electronic medication administration records, strengthens compliance controls, improves reporting visibility, and creates a more connected care delivery experience, reinforcing Aaniie’s position as the platform of record for agencies managing both private duty and skilled care services.

As the acuity of care delivered in the home continues to rise, agencies face increasing pressure to move beyond paper processes and disconnected systems that create compliance gaps and administrative burden. Aaniie has consistently responded to this industry shift by expanding its clinical capabilities, and the latest MDR enhancements are a direct extension of that commitment.

“The home care industry is evolving rapidly, and agencies can’t afford to manage medication documentation in isolation from the rest of care delivery,” said Scott Zielski, CEO of Aaniie. “Aaniie Care was purpose-built to grow with our users, and these latest enhancements reflect what leading agencies need today: complete visibility into medication administration, tightly integrated with scheduling, compliance, and clinical workflows — all from a single platform.”

Read more on the Home Care Post.

Executive Home Care Named to Entrepreneur’s 2026 Top Franchises for Less Than $150,000

Executive Home Care, a leading provider of in-home care services and a member of Evive Brands, has been named to Entrepreneur magazine’s 2026 Top Franchises for Less Than $150,000 list, recognizing the brand as one of the nation’s leading franchise opportunities for aspiring business owners seeking a lower-cost entry into franchising. The ranking is based on Entrepreneur’s annual Franchise 500 evaluation, one of the franchise industry’s most comprehensive assessments. The publication evaluates more than 150 data points, including franchisee support, brand strength, financial stability, costs and fees, size and growth, and overall franchise system performance.

The recognition comes as demand for home-based care services continues to grow nationwide. According to AARP, nearly 75 percent of adults age 50 and older want to remain in their homes and communities as they age, driving increased need for trusted in-home care providers that can help seniors maintain independence and quality of life.

Learn more on the Home Care Post.

Philadelphia Home Care Worker Among Those Charged in Pennsylvania with Health Care Fraud

On June 24, Pennsylvania Attorney General Dave Sunday announced that — as part of a national takedown to combat health care fraudsters — eight people have been charged with Medicaid Fraud in Pennsylvania, resulting in more than $260,000 in losses.

The charges were announced as part of the Department of Justice’s annual National Health Care Fraud Takedown, a coordinated effort with law enforcement agencies nationwide bringing charges regarding a combined $6.5 billion in Medicaid and Medicare Fraud.

Among the eight people charged in Pennsylvania are two Philadelphia caretakers who, in separate schemes, falsely reported work hours, bilking Medicaid of nearly $180,000.

“This national initiative shows that people are defrauding and exploiting every day a system designed to help our most vulnerable residents — and that is unacceptable,” Attorney General Sunday said. “Last year, our Medicaid Fraud Control Section secured the most convictions nationwide, and our commitment to rooting out this fraud has only grown stronger.”

Read more on the Home Care Post.

Comfort Keepers Adopts HomeSight to Deliver the Next Generation of Connected Home Care

HomeSight, a division of global connectivity leader Vantiva, recently announced that it has partnered with Comfort Keepers, a leading provider of in-home care for seniors across North America, to bring HomeSight to Comfort Keepers’ franchises in the United States and Canada as part of its new Comfort360 ecosystem of connected care services and solutions designed to help seniors remain safe, engaged and independent at home.

Launched in June, Comfort360 brings together professional caregiving and thoughtfully selected support tools, both technological and non-technological, that help seniors remain supported while giving families greater peace of mind. The HomeSight Wellness Hub is one of three initial Comfort360 focus areas, transforming the client’s television into an easy-to-use hub that extends and enhances the support provided by Comfort Keepers caregivers.

After an extensive pilot program, Comfort Keepers confirmed that HomeSight was the right foundation for the next evolution of its care model. The pilot validated ease of adoption, workflow integration, and franchise-level operational fit, as well as the commercial viability and organizational reliability that come from partnering with an established global technology leader.

Read more on the Home Care Post.

Guardian Angel Senior Services Opens New Location in Hampton Falls, New Hampshire

Guardian Angel Senior Services, a privately-owned home care company, opened a new location in Hampton Falls, New Hampshire, to extend their service area to the New Hampshire Seacoast community.

JoAnn Thibault, regional manager for New Hamshire, cut the ribbon to officially open the new location. Also representing Guardian Angel Senior Services were Anne Marie Brightman, chief operating officer; Monique Gomez, home care manager; Giselle Guyotte, scheduling coordinator; and Linda Towsend, hiring coordinator.

The event was supported by the Hampton Area Chamber of Commerce with President John Nyhan, Assistant to the President Gianna Anzalone and Director of Membership Sarah Brais in attendance. The Common Man Roadside provided catering for the event, and local Hampton wine bar and café C’est Cheese provided a raffle basket. Nearly 30 other community members and local business owners attended the ribbon cutting to support and celebrate the arrival of Guardian Angel Senior Services to the Hampton area.

Learn more on the Home Care Post.

Caregiver by Cognitive Launches to Give Home Care Agencies Visibility into the Hours Between Visits

Cognitive Systems recently announced the launch of Caregiver by Cognitive, a spatial intelligence layer for home care agencies built on the company’s pioneering WiFi Motion sensing technology.

Caregiver makes visible what has long been invisible to agencies and the families they serve: the hours between scheduled visits, where most of a client’s day unfolds and where most early signals of change go unnoticed.

In a typical home care arrangement, scheduled caregiver visits cover only a few hours of a client’s day. The remaining hours are largely invisible to the agency. Coordinators rely on what a caregiver observes during a visit and on what is later reported by the client or a family member. When a client’s daily pattern changes, the first signals often appear between visits, in those invisible hours and may surface only after they become urgent.

Caregiver changes that picture.

Learn more on the Home Care Post.

Always Best Care Franchise Owner Expands Senior Care Services into West Jordan, Utah

Registered nurse and healthcare entrepreneur Bret Lyman is expanding his Always Best Care Senior Services operations in Utah after acquiring the company’s West Jordan territory, adding to the Utah County and St. George locations he already owns and operates.

Always Best Care of West Jordan provides nonmedical in-home care and senior living referral services to families throughout the area. With the additional territory, Lyman will now serve even more local seniors while strengthening resources and access to care for older adults and their families.

The expansion comes as Utah’s aging population continues to grow. An estimated 15 percent of Utah residents are age 65 or older today. By 2060, that number is expected to reach 20 percent, meaning one in every five Utah residents will be a senior. As more families seek ways to help loved ones age safely at home, demand for in-home care services is expected to increase.

Learn more on the Home Care Post.

Home Helpers Home Care Names Nick Evans CFO

Home Helpers Home Care, one of the nation’s most trusted in-home care franchise systems, has appointed Nick Evans as chief financial officer, bringing a wealth of franchise finance expertise to one of the fastest-growing segments in the care industry. He succeeds outgoing CFO Bill Burlingham, who is retiring after 11 years of stellar work positioning the company’s operations and culture for significant growth.

Evans, a franchise finance executive with extensive experience in multi-unit and franchise operations, most recently served as CFO at Liberty Tax Services, where he led large finance teams across complex, multi-entity and franchise organizations. He joins Home Helpers Home Care at a pivotal moment for the brand as it continues its national expansion in 2026 and continues to invest in franchise development, operational technology and scalable support systems for franchise owners.

Learn more on the Home Care Post.