Newsletter,Senior Care
Home Care Post Bulletin – August 2026
Why Home Care Agencies Should Take a Closer Look at the Society of Certified Senior Advisors
When families call a home care agency for the first time, they usually aren’t looking only for caregivers. They’re looking for answers.
Should Mom stay at home? What benefits are available? Is assisted living the next step? How do reverse mortgages work? What legal documents should be in place? Who can be trusted?
Those questions often extend well beyond the services a home care agency provides. According to Kelly O’Connor, vice president of strategic partnerships and growth for the Society of Certified Senior Advisors, the agencies that thrive in today’s competitive marketplace are those that position themselves as trusted guides throughout the entire aging journey — not simply providers of in-home care.
“The opportunity for home care agencies is to become the resource families turn to whenever they have questions about aging,” O’Connor said. “When you have a Certified Senior Advisor on your team, families begin to see you as an elder care company rather than just a home care company.”
That philosophy sits at the heart of the Society of Certified Senior Advisors, an organization dedicated to educating and certifying professionals who work with older adults across virtually every discipline. Founded in 1997, SCSA offers the Certified Senior Advisor (CSA) credential, an interdisciplinary certification designed to deepen professionals’ understanding of aging while emphasizing ethics, communication and practical knowledge that benefits older adults and their families.
The credential is accredited by both the ANSI National Accreditation Board and the National Commission for Certifying Agencies, requiring candidates to pass a comprehensive examination, complete ethics requirements, undergo a background check and maintain continuing education.
Today, nearly 3,000 professionals belong to the organization, with approximately 21% coming from home care, home health and hospice. Financial planners, insurance professionals, care managers, senior living advisors, attorneys and many others also earn the designation, creating a multidisciplinary network focused on serving older adults.
Read the full article on the Home Care Post.
How AI Is Changing Google Ads for Home Care Agencies
By Welton Hong, founder and CEO, Senior Care Marketing Max
If you’ve been paying attention to Google’s recent AI announcements, you may have wondered whether Google Ads are becoming less valuable for home care agencies.
After all, if Google’s AI is answering questions before someone ever clicks on a website, why would anyone click on an ad?
It’s a fair question. In fact, it’s one of the most common questions home care agency owners have been asking me lately.
The answer is surprisingly simple: Yes, people are still clicking on Google Ads. But they’re clicking differently than they did just a year or two ago.
The way families search has fundamentally changed. Google has changed with them. If your Google Ads strategy hasn’t evolved as well, there’s a good chance you’re spending money in places that no longer produce the results they once did.
Read the full article on the Home Care Post.
A New Way for Home Care Agencies to Strengthen Family Connections
Home care agencies and hospice providers spend more time with older adults and their families than perhaps any other segment of the senior care continuum. Those relationships create countless opportunities — not only to provide care, but also to preserve memories, encourage meaningful conversations and help families create lasting keepsakes before it is too late.
Jason Troyer believes one of the greatest gifts families can leave future generations is something many never think to preserve: the sound of a loved one’s voice.
Through Preserve Their Voice, Troyer has developed a turnkey storytelling, family-engagement and grief-support platform that home care agencies, hospices, funeral homes and cemeteries can brand as their own. The web-based system encourages older adults to record personal stories, life lessons and messages for future generations while also connecting families to valuable resources from the sponsoring organization.
Home Care Post recently spoke with Troyer — a grief educator, psychologist, speaker, community engagement specialist, former university professor and co-founder of Healing Path Cemetery — to learn how the platform can strengthen family relationships while helping home care agencies, hospice providers and their allies build deeper community connections.
Read the full article on the Home Care Post.
How Facebook Ads Can Help Home Care Agencies Find More Qualified Caregivers
Finding qualified caregivers has become one of the biggest challenges facing home care agencies today. Demand for home care services continues to grow, yet many agencies struggle to attract enough caregivers to meet staffing needs. Traditional recruiting methods can still be effective, but they often limit your ability to reach candidates who may not be actively searching on job boards.
Facebook offers a different approach. With billions of users and advanced audience targeting capabilities, Facebook Ads allow home care agencies to place recruiting messages directly in front of potential caregivers where they already spend time online. Instead of waiting for candidates to find your job posting, you can proactively introduce opportunities to individuals who may be a strong fit for your agency.
When used strategically, Facebook Ads can help home care agencies expand their recruiting reach, improve applicant quality and build a more consistent caregiver pipeline. This guide explores how Facebook Ads can support caregiver recruitment and help your agency attract more qualified candidates.
Welton Hong, the founder and CEO of Senior Care Marketing Max, explores how to use such ads strategically in this article on the Home Care Post.
Aaniie Introduces Ally Insights: AI-Powered Business Performance Analysis
Aaniie, Inc., provider of the leading all-in-one home care software platform, has announced Ally Insights, the newest AI enhancement to Aaniie Intelligence. Built directly into the Aaniie Care KPI Dashboard, this AI-powered Business Performance Analysis feature gives home care agencies actionable business intelligence as part of Aaniie’s complete platform with no additional software or fees.
Designed to help agency owners and administrators spend less time interpreting data and more time making informed decisions, Ally Insights transforms operational data into clear, actionable guidance that empowers agencies to grow with confidence.
“Home care leaders are busy serving their communities and have limited time to dig through data and KPIs,” said Jeff Caron, CTO of Aaniie. “Ally Insights acts like an always-on business analyst, helping agencies quickly understand their performance, make data insight connections, identify growth opportunities, and achieve smarter business decisions.”
With a single click, Ally Insights generates a comprehensive Business Performance Analysis Report featuring Performance Highlights, Strategic Insights, Focus Areas, Actionable Growth Steps, Revenue Opportunities, and more. From highlighting billing and payment processing improvements to accelerate Revenue Cycle Management (RCM) to surfacing operational trends and avenues for growth, Ally Insights gives agencies practical recommendations to improve efficiency and drive growth.
Read the full article on the Home Care Post.
AlayaCare Announces Winners of the 2026 Home-Based Care Momentum Awards
AlayaCare, a leading home-based care technology platform, announced the winners of the 2026 Home-Based Care Momentum Awards — a program dedicated to recognizing the individuals driving excellence, innovation, and compassion across the home-based care industry.
This year’s program received nominations from across North America, drawing thousands of public votes and included a rigorous selection process led by an independent judging panel of home-based care industry leaders. Sixty winners were selected across four categories: Executive Leadership, Frontline Care, Impact and Innovation, and Operational Excellence.
“The home-based care industry is filled with extraordinary people doing extraordinary work, and the Momentum Awards exist to make sure that work doesn’t go unrecognized,” said Adrian Schauer, CEO of AlayaCare. ” The depth and quality of this year’s nominations is a testament to how much this industry has grown. These winners represent the best of what home-based care can be, and we’re proud to celebrate them.”
See who the winners are and learn more on the Home Care Post.
HomeWell Franchising Announces Exclusive Strategic Partnership with Trella Health
HomeWell Franchising, the franchisor of HomeWell Care Services, one of the nation’s leading non-medical home care franchises, has announced an exclusive strategic partnership with Trella Health, a healthcare market intelligence platform that provides data-driven insights into referral patterns, provider connections, and post-acute care networks.
Through this new platform, HomeWell’s franchise agencies will be better equipped to identify growth opportunities, strengthen healthcare relationships, and make more informed business development decisions within their local markets — ultimately leading to higher-quality care.
“At HomeWell, we’re committed to providing our franchise owners with innovative tools and resources that help them grow strategically while better serving their clients and referral partners,” said Crystal Franz, CEO of HomeWell Franchising. “Trella Health gives them and their teams greater visibility into the care landscape surrounding their businesses, allowing for more focused outreach and meaningful relationships that support lasting growth.”
As healthcare continues to evolve toward greater care coordination, accountability, decreased spending, and collaboration across settings, access to actionable insights is becoming increasingly important. Through this partnership, HomeWell agencies can better understand referral ecosystems and forge stronger relationships with care providers throughout their communities.
Learn more on the Home Care Post.
Visiting Angels Expands Specialized Dementia Care Expertise Across National Network
Visiting Angels, America’s choice in home care, has announced that 39 franchise owners and team members from across the country completed the Alzheimer’s Disease and Dementia Care Seminar, the required training for individuals seeking certification as a Certified Dementia Practitioner through the National Council of Certified Dementia Practitioners.
The full-day seminar was held June 19 during the network’s annual conference and was led by Tim Lindsey, executive director of operations for Visiting Angels. Participants represented Visiting Angels offices in more than 20 states, from California and Texas to Minnesota, Florida, Pennsylvania and Maryland.
Completion of the seminar makes each participant eligible to apply for CDP certification, a credential that signifies extensive education in dementia care and a commitment to ongoing professional development, including recertification every two years.
“We don’t just provide care, we provide specialized dementia support led by a Certified Dementia Practitioner, helping individuals live more confidently, comfortably, and with dignity while supporting the families who love them,” said Lindsey.
Read more on the Home Care Post.
Touching Hearts at Home Reaches 100 Franchise Locations
Touching Hearts at Home, a leading provider of non-medical senior care services, has reached 100 franchise locations, marking a significant milestone in the company’s history and reflecting a period of growth across its franchise network.
The achievement comes as the senior care franchise continues to expand its footprint, driven by increased investment in franchisee support, business coaching, marketing tools and operational guidance designed to help owners build successful businesses while serving seniors in their communities.
“Reaching 100 locations is a reflection of the strength of our franchise owners and the culture that has always defined Touching Hearts at Home,” said Todd Treml, CEO of Touching Hearts at Home. “Over the last several years, we’ve focused on building the systems, resources and support structure franchisees need to thrive. This milestone validates that approach and positions us for continued growth in the years ahead.”
For brothers Ryan and Andrew Lungstrom, the milestone represents more than growth. It reflects the legacy of their mother, Renae Peterson, founder of Touching Hearts at Home, whose vision and commitment to franchise owners helped establish the brand’s culture and reputation.
Read more on the Home Care Post.
John Montgomery of Always Best Care Expands into Lancaster County, Pennsylvania
After spending more than 15 years helping seniors remain safe and independent at home, longtime Always Best Care franchisee John A. Montgomery is expanding his senior care operations into Lancaster County, Pennsylvania, bringing the company’s compassionate in-home care services to one of Pennsylvania’s fastest-growing senior populations.
Montgomery, who has owned and operated Always Best Care of Chester County since 2010, is opening a new office at 1861 Charter Lane, Suite 103 in Lancaster. The expansion builds on a business that today employs more than 100 caregivers and serves approximately 100 active clients throughout Chester County and surrounding communities.
The move comes as the need for senior care continues to grow across the region. Lancaster County is home to one of Pennsylvania’s largest and fastest-growing older adult populations, creating increased demand for services that help seniors age safely and independently in their own homes.
“For more than 15 years, our team has had the privilege of helping seniors maintain their independence while giving families peace of mind,” said Montgomery. “As we’ve grown, we’ve heard from more and more families looking for trusted home care services in Lancaster County. Expanding into this community allows us to bring the same compassionate care and experienced team that families have come to rely on throughout Southeastern Pennsylvania.”
Read more on the Home Care Post.
A Place for Mom Releases 2026 ‘What Makes Home Care Work Report’
A Place for Mom, the nation’s leading senior care advisory platform that has guided more than 2.3 million families through the aging journey, has released its 2026 Home Care and Family Caregiving: What Makes Home Care Work report.
The report, which examines how families search for, adopt, and sustain nonmedical in-home care over time, shows that families increasingly see home care not as a short-term stopgap, but as a practical way to help loved ones remain at home as needs evolve.
Among families considering or choosing home care, 63% say a top reason is that their loved one prefers to receive care at home, and 62% of active searchers expect home care to be a long-term or permanent solution. The findings reflect a larger intention: 70% of active searchers say they expect home care to help their loved one remain living at home, while 64% of families with current home care say it has already done exactly that.
“Families often turn to home care to preserve independence for their loved ones, reduce pressure on family caregivers, and make aging at home more sustainable as needs change,” said Martin Hernandez, general manager of family sales across senior living and home care at A Place for Mom. “When care is flexible, dependable, and aligned with a family’s changing needs, it can deliver meaningful value for both older adults and the people supporting them during an otherwise uncertain time.”
Read more on the Home Care Post.
Activated Insights Releases 2026 Home Care Benchmarking Report
For 17 years, the Annual Benchmarking Report has served as one of the home care industry’s most trusted sources of independent, provider-reported data, giving agencies nationwide a way to see how they measure up against their peers and where the industry as a whole is heading. Activated Insights recently announced the release of its 2026 edition, which narrows its primary focus to home care and draws on its largest survey cohort to date.
The clearest pattern in this year’s data is a widening performance gap tied to measurement. Agencies that track every client inquiry report median revenue of $3.15 million, compared to $1.40 million among agencies that don’t — a gap that has grown for five consecutive years.
“The agencies pulling ahead this year aren’t necessarily the ones with more resources,” said Todd Austin, president and chief operating officer of Activated Insights. “They’re the ones measuring what matters and acting on what they find – which has been the whole premise of this report since the first agencies agreed to share their data seventeen years ago.”
Learn more about this year’s report on the Home Care Post.
Home Instead Named to TIME America’s Best Private Companies 2026 List
Home Instead, an Honor company, and a leading provider of in-home care for older adults, has been named to TIME’s America’s Best Private Companies 2026 list, presented in partnership with Statista. The annual ranking recognizes the top 500 privately held companies in the United States based on employee satisfaction and company impact. Home Instead ranked No. 80 among the 500 companies recognized.
“From the beginning, our mission has been to transform the way society cares for older adults, and this recognition from TIME is a meaningful validation of that work,” said Seth Sternberg, co-founder and CEO of Honor Technology, the parent company of Home Instead. “Meeting the needs of an aging population requires both compassionate Care Pros and innovative technology that helps deliver better care to more people. That’s the future we’re building.”
Read more on the Home Care Post.