Home Care Post Bulletin – February 2026

From Missed Calls to Safer Care: Why Marjorie Ivy Founded SerVoiceX

There was no single, aha moment that led Marjorie Ivy to start SerVoiceX earlier this year.

“It started with my own caregiving agency experience,” she said. “I noticed how often important calls came in while I was already with a client, handling another urgent issue, or after hours. Messages were sometimes incomplete, follow-ups were delayed and context was lost.”

That got her to thinking: What if she could leverage the power of artificial intelligence to create a solution that would answer calls, prioritize urgent ones, and turn conversations into clear intake documentation?

“As I reflected on that experience and spoke with others in home care, I realized this wasn’t just personal, it was a pattern,” she said. “Inbound calls often represent changes in a patient’s condition or a caregiver asking for help, not just scheduling. That’s when it became clear to me that inbound calls were a quiet failure point that could directly affect care and safety.”

But she emphasizes that SerVoiceX isn’t about replacing people with AI.

“It’s about prioritization and clarity,” she said. “We focus on identifying what matters, capturing structured intake information and making sure critical details reach the right human quickly. It’s designed to act as a safety net, not a black-box replacement.”

Home Care Post recently caught up with Ivy to learn more about how SerVoiceX is positioning itself to make a difference for home care agencies throughout the United States.

Read the full story.

2026 Home Care Survey Finds Economic Pressures Continue to Impact the Industry

AxisCare, a leading provider of home care software, recently announced the findings from independent research on the future of home care conducted by Leading Home Care — a Tweed Jeffries company. The third annual survey reveals persistent economic pressure that continues to reshape agency growth strategies across the home care industry.

For the third consecutive year, client affordability and rising costs of staff, supplies, and services remain the most significant obstacles to growth, with 61 percent of industry leaders rating these challenges as a very big or extreme hindrance to their ability to expand and serve their communities. The findings also highlight how economic pressure and rising costs are reshaping agency growth priorities in 2026, with leaders increasingly focused on optimizing performance within existing markets rather than expansion:

• Profitability concerns increased sharply from 13 percent to 34 percent, reflecting increasing financial pressure across the industry
• 65 percent of agencies identified improving performance in their current market and attracting new clients as the greatest growth opportunity
• Caregiver shortages remain the top pain point, but concern declined from 59 percent to 53 percent, signaling improvements in recruitment and retention efforts

Get more insights from the study at the Home Care Post.

Report Warns: Demand Isn’t the Problem for Home-Based Care in 2026

Homecare Homebase, a leading provider for home-based care software and administrative services, announced the publication of its new industry report, The State of Home-Based Care in 2026: Operational Strategies for Margin, Capacity, and Compliance.

The report gives executive leaders a practical, data-informed view of the forces shaping the year ahead, and the operational actions agencies can take to navigate an increasingly complex care environment.

This exclusive report is designed for C-suite and clinical leaders seeking clarity on how to protect margin, unlock capacity, and maintain compliance without adding to administrative burdens. Drawing on regulatory analysis, industry research, and insights from HCHB’s broad customer network, the report outlines how operational excellence has become a primary driver of financial resilience, census growth, and clinical quality.

The State of Home-Based Care in 2026 examines five key trends shaping the year ahead and translates these dynamics into concrete operational strategies that agencies can apply across intake, scheduling, care delivery, documentation, billing, and analytics. The report shares HCHB’s commitment to the industry moving forward and illustrates how the new AI and automation products reinforce a vision for increasing access to care by helping agencies unlock workflow efficiencies while supporting stronger clinical decision-making at the point of care. The report also shares the early successes for compliance adherence seen across agencies after the transition to Hospice Outcomes and Patient Evaluation (HOPE) measures.

Learn more at the Home Care Post.

How Home Care Business Owners Can Leverage Sora 2 — and What Risks to Watch

If you read the headline to this article and thought something like, “I’ve never even heard of Sora 1 … what in the world is Sora 2?” … don’t feel bad.

AI is moving fast – so fast that it can be hard to keep up with what’s what – which is why Welton Hong, the founder and CEO of Senior Care Marketing Max, wrote an article shining a spotlight on this topic for the Home Care Post.

The same company that developed ChatGPT – OpenAI – is also the developer of Sora, which was introduced in 2024 as a text-to-video generation tool.

That first Sora model was notable for demonstrating that AI could start to produce coherent video content from prompts, but its quality, continuity and audio capabilities were not particularly impressive.

“However, Sora 2, which was released Sept. 30, 2025, represents a significant leap in generative video technology, offering synchronized audio, realistic motion and narrative coherence that make fast, professional-looking video creation more accessible to virtually everyone,” Hong writes.

He continues, “Even if you’ve heard of and used Sora 1, there’s a good chance you haven’t yet tried the new version. That’s because OpenAI initially rolled out Sora 2 using an invite-only model to manage capacity and gather early feedback. Users generally need an invite code to open the app or web version.”

Read the full article at the Home Care Post.

Caring.com Acquired by SilverAssist

SilverAssist, a comprehensive senior assistance network connecting families with trusted information, expert guidance, and quality services to simplify aging and senior living decisions, has announced the acquisition of Caring.com.

Caring brings one of the industry’s most expansive referral footprints to SilverAssist, significantly accelerating national reach and operator connectivity. The transaction positions SilverAssist as the fastest-growing national referral and advisory network in senior housing.

This strategic milestone solidifies SilverAssist as a leading occupancy solutions partner for senior living operators nationwide. Caring.com, one of the most visited online destinations for senior care reviews, education, and family referrals, and its family of brands join SilverAssist’s expanding services portfolio, which also includes Oasis Senior Advisors, a national network of local Certified Senior Advisors, and ElderLife Financial, a financial services company purpose-built to help families pay for senior housing.

Learn more at the Home Care Post.

Executive Home Care Shares Tips to Help Families Plan for Home Care Costs with Realistic Budgets

When a loved one needs help at home, many families start with the same question: “How much will this cost?”

As 2026 begins, Executive Home Care is helping families take a more confident approach to home care planning with practical tips for building a realistic budget and choosing a care plan that can adapt as needs change.

For many families, the planning process looks different depending on who is leading it. Some adult children are balancing caregiving responsibilities alongside full-time jobs and raising kids. Others take on the role of “planner,” coordinating details, researching providers, and working to ensure the family has a clear financial roadmap.

“Home care planning shouldn’t feel overwhelming,” said Jeanette Weinz, brand president of Executive Home Care. “When families understand what services they need and how care can be structured over time, they can make informed decisions that support their loved one’s well-being and protect their financial stability.”

Learn more at the Home Care Post.

Home Helpers Home Care Earns Spot on Entrepreneur’s 2026 Franchise 500 List

Home Helpers Home Care, a nationwide leader in nonmedical in-home companionship and personal care services, ranked No. 316 in Entrepreneur’s 2026 Franchise 500 — the fifth year the brand has been on the list, demonstrating exceptional performance in unit growth, financial strength, operational support and brand power.

Founded in 1997, Home Helpers Home Care operates over 370 franchise locations serving more than 1,500 communities across 40 states. It provides comprehensive in-home care services, including personal care, companionship, specialized Alzheimer’s and dementia care, safety monitoring technology through Direct Link and nutrition planning, enabling seniors and individuals with disabilities to maintain independence at home.

“Being recognized in Entrepreneur’s Franchise 500 validates what our National Support Center and franchisees have always known — that we are meeting an essential need in today’s health care landscape,” said Emma Dickison, CEO and president of Home Helpers Home Care.

Learn more about the designation at the Home Care Post.

Learn more at the Home Care Post.

Caring Senior Service Opens First Kentucky Location in Louisville

Caring Senior Service, a non-medical, personalized home care services company, a non-medical, personalized home care services company, announced it has opened a new location at 11360 Bluegrass Parkway in Louisville, Kentucky.

Caring Senior Service of Louisville is locally owned and operated by Jeremy LaMontagne, a Louisville resident who has lived in the area for more than 20 years. The new office will provide non-medical home care services designed to help seniors remain safe, comfortable and independent in their own homes.

“I have seen firsthand how challenging it can be for families to balance caring for aging loved ones with their own responsibilities,” LaMontagne said. “There is a growing need for great care in Louisville, and we want to be a trusted partner to hospitals, senior centers and other providers. Our goal is to help close gaps in care, reduce isolation among seniors and strengthen the overall support network for older adults in this community.”

Read more at the Home Care Post.

Former Home Care Office Manager Gets Prison Time for $1.76M Fraud in Pennsylvania

Pennsylvania Attorney General Dave Sunday announced that the former office manager of a Montgomery County-based home care agency, ComfortZone Home Health Care, will serve a prison sentence for her role in a $1.76 million Medicaid fraud scheme.

Barbara Thomas, 46, was sentenced in Montgomery County Court to 9 to 23 months in prison, plus four years of probation on felony counts of Medicaid fraud, theft by deception, and corrupt organizations.

As part of the sentence, Thomas is ordered to pay $1.39 million in restitution, jointly and severally with her co-defendants.

According to the investigation, Thomas was the office manager and case manager between 2020 and 2023, when ComfortZone submitted personal care attendant claims to Medicaid for reimbursement, knowing the work was fabricated.

“This defendant had her hands in the day-to-day operations and was integrally involved in the advancement of a multi-year scheme that stole from taxpayers and defrauded a system designed to help vulnerable Pennsylvanians,” Sunday said. “Our Medicaid Fraud Control Section is a national leader in enforcing laws designed to cut down on fraud and abuse of the system, and we take great pride in that work.”

Read more at the Home Care Post.