In the realm of Google Ads, there’s a powerful strategy often overlooked by assisted living facilities: remarketing. Remarketing allows you to reach individuals who have previously interacted with your website or ads, keeping your facility top-of-mind as they consider their options. Let’s delve into why and how assisted living facilities should leverage remarketing in Google Ads.
Remarketing is based on the principle that familiarity breeds trust. By consistently appearing in front of individuals who have shown interest in your services, you can build brand recognition and trust, helping to tip the scales in your favor when they’re ready to make a decision.
With remarketing, you can tailor your ads based on the actions the user has taken on your website. For example, if a user visited a page about your amenities, you could show them an ad highlighting these features. This kind of targeted advertising can significantly improve the relevance and effectiveness of your ads.
Google Ads offers various remarketing options, including standard remarketing (showing ads to past website visitors as they browse sites on the Google Display Network), dynamic remarketing (showing ads that include products or services the user viewed on your website), and remarketing lists for search ads (customizing search ads for past website visitors).
Creating compelling ads for your remarketing campaigns is crucial. Use high-quality images, compelling headlines, and clear calls to action to encourage users to click on your ads and return to your website. Offering a special promotion or valuable resource can also increase the effectiveness of your remarketing ads.
Remember, remarketing isn’t just about the number of times you show your ads, but the timing and placement of these ads. Strategic bid adjustments based on factors like time of day, device, and location can help optimize your remarketing efforts.
Finally, always monitor the performance of your remarketing campaigns and make necessary adjustments. Look at metrics like click-through rate, conversion rate, and return on ad spend to gauge effectiveness.
By leveraging remarketing in Google Ads, assisted living facilities can stay top-of-mind for potential residents, provide relevant advertising, and ultimately, increase admissions.