Quick Breakdown: Google vs. Facebook

In the bustling digital marketplace, two giants stand tall: Google and Facebook. Both are powerful yet serve completely different purposes for your business. And it’s critical you know what purposes they serve. In this video, discover the key differences.

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How to Target Invisible Clientele

Some of your potential clients are invisible. No, I don’t mean ghosts! What I mean is, they’re unaware they even have a problem—and even more unaware there’s a solution: your business. So how can you target clientele you haven’t even identified? In this video, learn how to effectively reach this…

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How City Based Content Can Help Your SEO

There’s no magic trick to rank higher on Google. The only way to improve your search ranking is through high-quality content. I do, however, have some advice for how to stand out locally. In this video, learn how city-based content can help your SEO.

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Key Strategies for a Prosperous Home Care Business

The home care industry is growing rapidly, presenting numerous opportunities for existing agencies and startups alike. Given the increasing competition, focusing on the right business approach is pivotal to ensure the success of a home care business. Here are some key strategies on how to tweak your business approach for…

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Bottom vs. Top of the Funnel Leads

Let’s talk about leads. Everybody wants bottom of the funnel leads, aka people who are ready to buy. But that doesn’t mean you should disregard the top of the funnel leads, aka people who aren’t familiar with your business and require a bit of nurturing. In this video, learn why…

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