Newsletter
Home Care Post Bulletin – December 2025
Powered by Senior Care Marketing Max
OpenAI’s Next Big Step: Ads in ChatGPT — And Why Home Care Leaders Should Pay Attention
For more than a year, OpenAI has been sending increasingly clear signals that advertising inside ChatGPT is on the horizon. Executive comments, strategic hires with ad-tech backgrounds, early commerce pilots, and reporting on new personalization capabilities all point in the same direction: ChatGPT’s free tier is likely to become an ad-supported experience.
For the home care sector — where consumer trust, timely decision-making, and reputation shape every referral — this shift could redefine how families discover and select care providers, according to Welton Hong, the founder and CEO of Senior Care Marketing Max.
In this article he wrote for Home Care Post, Hong shares a breakdown of what OpenAI appears to be building, how ads might function inside ChatGPT, the privacy and ethical questions this raises, and most importantly, why home care organizations should be preparing now.
Inside the Mind of an EOS Implementer: Mike Flair’s Guidance for Home Care Professionals
For home care leaders searching for practical, battle-tested guidance on how to run a stronger, more scalable agency, few voices are as qualified as Mike Flair.
Before becoming a professional implementer with EOS Worldwide, he spent nearly two decades inside two of the most influential brands in home care — Home Instead and Right at Home — leading operations, training, franchisee development, innovation and large-scale organizational change.
Just as important, he entered the field after a 20-year career in food and hospitality, bringing with him a deep understanding of frontline operations and a commitment to high-performing teams.
Flair has not only coached hundreds of owners, managers and franchise teams; he has also seen, up close, which leadership behaviors fuel growth — and which quietly sabotage it. Now, as a professional EOS implementer, he helps agencies build the structure, accountability, and clarity they often struggle to create on their own.
In an exclusive interview with Home Care Post, he shares lessons from his years inside top home care brands, the biggest mistakes he sees owners make, and why the EOS system is gaining traction among agencies looking to scale with greater stability and confidence.
When Tech Thinks Ahead: AI-Powered Cooktop Safety Keeps Aging Adults Secure
When you visit the Cooktop Safety website, you may or may not be surprised to learn that cooking is the leading cause of all residential fires.
“Human factors like distraction, multitasking, fatigue and cognitive impairment are often the root cause,” the site states. “This issue is particularly critical for aging populations and in senior care settings where the risk is heightened.”
This challenge led David Eby to start the company in 2022, which has quickly gained a fan base in home care.
Cooktop Safety uses a smart Sensor with an AI-powered device that uses thermal imaging to monitor the cooktop. Analyzing heat patterns in real time, it not only detects hazards – it also predicts them.
In an emergency, it triggers an alarm and will shut off power to the stove, helping prevent accidents before they occur.
Home Care Post recently caught up with Eby to learn how he’s leveraging technology and AI solutions to help home care professionals who are dedicated to helping seniors age in place at home.
Debunking the Myths: How Lead Generation Platforms Really Work
In the senior care industry, lead generation platforms like A Place for Mom and Caring.com often spark debate. Some providers swear by them, while others dismiss them as outright scams. As someone who spent several years behind the scenes, Lori Eberly has seen firsthand how these platforms actually work — and why success varies so widely among agencies.
In this Home Care Post article, she clears the air and debunk some of the most common myths surrounding lead generation platforms.
Eberly notes that the senior care industry needs accurate information to thrive — and we must focus on facts, not myths, to make informed decisions about the tools that support growth.
Survey Reveals Majority of New England Families Seek Senior Care Only in a Crisis
According to a recent survey by the Aging Life Care Association – New England Chapter (ALCA NE) of their members, most New England families wait until a crisis to seek senior care guidance.
Fifty-nine percent of Aging Life Care Professionals reported that families typically engage their services only after a fall, medical emergency, or other crisis. Another 55% say families lack advance care directives, creating serious vulnerabilities during health emergencies.
These findings highlight the urgent need for proactive planning and earlier engagement with credentialed professionals such as members of the Aging Life Care Association.
“We often hear from seniors and families that they only seek help and advice once they are in a health crisis,” said Jennifer Pilz, president of ALCA NE Chapter, “Proactive planning, research, and guidance are not a priority, which can often lead to a more difficult — and much more costly — journey.”
Get more insights from the survey at Home Care Post.
Activated Insights Acquires CareAcademy
Activated Insights, a leading experience management and workforce enablement platform partnering with more than 16,000 long-term and post-acute care providers across North America, announced the acquisition of CareAcademy, a recognized innovator in caregiver education and compliance automation.
The acquisition marks a major step forward in advancing the healthcare workforce. By combining CareAcademy’s powerful training and compliance automation platform with Activated Insights’ deep expertise in analytics, benchmarking, education, and engagement, the unified organization will deliver one of the most comprehensive workforce development ecosystems in the industry supporting home health aides, certified nursing assistants, clinicians, and operational leaders across home care, home health, hospice, assisted living, and skilled nursing.
Learn more in this article at Home Care Post.
McKinsey Health Institute Report Explores the Payoff of Healthy Aging
The world is experiencing a historic demographic shift, forcing societies to decide whether to modernize systems that support longer lifespans or risk falling behind with outdated models, according to a McKinsey Health Institute report with implications for the home care industry.
As people age, they face greater risks — both physically, such as injury from falls, and emotionally, such as isolation and reduced social participation. Despite the value that older adults bring through their experience and perspective, many communities lack structures that enable them to fully contribute. Policymakers have often dismissed solutions as too costly, but research from the McKinsey Health Institute shows that promoting healthy aging not only improves lives but also fuels economic growth.
Preventing disease, fostering social inclusion, and encouraging healthy lifestyles are strategies that enhance quality of life and deliver financial benefits, according to the report, which highlights how these investments could deliver a return on investment through 2030.
The report explores the positive outcomes of programs already in place and the potential of new initiatives that could further support older adults in the years ahead.
New State-by-State Data Expose the Crushing Financial Strain of Family Caregiving
New state-level joint analysis of caregiving in the United States of America in 2025 by AARP and the National Alliance for Caregiving reveals how where you live shapes the caregiving experience in America.
The analysis uncovers sweeping financial and emotional challenges facing millions of family caregivers. The data finds that policy choices matter and states with strong supports — such as paid leave, respite care, and health system integration — report better outcomes for family caregivers.
Building on the national Caregiving in the U.S. 2025 report released earlier this year, the new data offer a state-by-state look at the realities family caregivers face, showing major differences in who provides care, how much care they give, and what support is available to them. With 63 million family caregivers nationwide — nearly one in four adults — the findings underscore the urgent need for policy solutions at both the federal and state levels.
Get more insights in the full article at Home Care Post.